Design for everyone is a social media campaign launched in 2021 and created for the company Génie des Lieux to support its webinar about inclusive design. In this campaign, the statement was to go against the common idea of inclusive design. As soon as you talk about inclusion, you are already talking about excluding a segment of population. We don't want exclusion. We acknowledge we are all different. So we want to make a design that fits to all. A design made for everyone.